Dior, 60 Years

Dior, 60 Years

© 2007 Label Dalbin, Paris

Dior, 60 Years

2007, LVMH Headquater, Paris, France
Client: La Mode en Images for Dior
Commission: Visual Creation
Art Direction and Production: Label Dalbin, Paris
Artists: Bowling Club for Elton John and David Guetta

As part of the Christian Dior fashion house's 60th Anniversary celebrations at LVMH headquarters in September 2007, a wall of LED screens (10X5 m) played host to a 3D graphic animation throughout Elton John's private concert and for the rest of the evening. Bowling Club conceived the animation, with its atmosphere of weightlessness, its architectural elements and strong sense of colour.